Apr 09, 2022
In Discover Awesome Features
Don't worry. This is not one of those technical SEO articles full of gibberish and fancy names for what is essentially a robot doing things in the background very, very quickly. However, even you, the humble content creator, need to understand key SEO best practices to ensure your content is fresh, ready, and able to deliver on user intent. To start, a brief history lesson: Back buy email list in the day, search engines were built around complex keyword-based algorithms, and websites had to have a huge amount of those keywords in order to rank well for search. Today, the way search engines decide rankings has changed as technology. Becomes more sophisticated and more and more advances in machine learning capabilities - crawlers doing things very quickly in reverse - plan - have buy email list changed the way users search. Today, instead of typing in "Wal-Mart" and receiving a list of sites that have Wal-Mart throughout the copy, search engines know that you're likely looking for the retailer, and there most likely you are looking for your nearest point of sale and not the company headquarters. As Grant Simmons writes for Search Engine Watch , “keywords are dead! Long Live User Intent! »"The old interpretation of keywords no longer holds true. Users don't type simple keywords that yield buy email list simple Google results," Simmons writes. "Users enter "queries" - phrases that match a specific search intent - and Google tries to match that intent based on search data, click data, and heuristics, then delivers richer results ( and hopefully more relevant) intent-based: "instant results" knowledge graph for people, places, and things; local results; Google autocomplete; Google spellcheck; product listings or purchases for buy signals; and dictionary results for "definition-based" queries. Your brand's website and online presence should align around targeted customer intent(s), not traditional keyword-driven optimization.