Apr 12, 2022
In Discover Awesome Features
The above examples are just a few representative methods. More methods will be discussed later. However, it still needs to be emphasized that try to keep the authenticity of the title. When writing the title of the copy, it is recommended to put the above several try this method once and then make a choice. Benefit after attracting the attention of consumers, the next step is to give the benefits of the product. Human nature is greedy. If you are attracted to you and find that there is nothing, or it is inconsistent with your imagination, your heart may be will scold two bastards. What needs to be noted here is not to talk about the characteristics of a lot of products, consumers do not have the patience to understand, for example, the mp3 products of the year were talking about how large their capacity was, but they were not as good special email list as apple's mp3. It's simple and clear to say "put 1000 songs in your pocket" , and it hits the heart. In other words, don’t limit yourself to the what level of the product, but directly say the why level of the specific benefits the product can bring to consumers . Remember this, it is not so much that you sell drilling machines, it is better to directly say that you are selling holes, because consumers want a hole, so they buy a drilling machine, so the essence of what he wants to buy is holes, not drilling. Hole machine. For example, in the above cases, netease did not say what specific highlights of the course, but directly said "the whole planning process behind several events" , and the list revolution directly said "how to do things well in a sustainable.