The effect of targeted subsidies is more obvious and it is easier to build momentum. This reflects why the Internet is "lagging in revenue". Many super APPs burn a lot of money in the executive email list initial stage, and the platform needs to consume a lot of resources for user competition, word-of-mouth communication, and user habit training. 2. Targeted subsidy strategy Including different coupons issued by Didi to different categories of users, subsidies for various executive email list products to new users, etc. This subsidy method is targeted and directional.
The feature of this kind of subsidy is that it can classify groups of people based on the historical behavior of users, so as to find different subsidy methods that are most suitable executive email list for various groups of people. Therefore, this type of subsidy is a product supported by data, and most products will only use this subsidy strategy after executive email list they have a certain scale. Different from the general-subsidized submachine gun-style strafing, the targeted subsidy is more like a sniper rifle, using less bullets and more accurate positioning. After the general subsidy driven by capitalism ends, users are usually hard-landed.
And a large number of users may be lost based on the mentality of "running after taking advantage of it"; while targeted subsidies are usually soft-landing, new users are enjoying executive email list treatment and preferential treatment, and have experienced After aha moment, it will grow into a mature user. In this case, the platform will adjust the subsidy strategy with higher ROI according to the change of its label, all for the purpose of attracting and retaining users and converting to 20% super users. 3. Subsidy strategies under different transaction stages. In-transaction discounts When executive email list ordering takeout in Meituan, merchants usually have full discount activities. such as 15 discount for over 30, 20 discount for over 50, etc.