You have everything that has already been tested on this keyword. You can understand, Well, they ran this one for a few months and then they partially ran it. You can see it tangling in there when it spins 50-50. Then you can see the one they decided on, then you can see the next evolution and so on. Are there any other areas that seem not so obvious, but extremely valuable? On the side, the most valuable tool we've ever built takes all those lessons about history and about the things your competitors are buying, the idea is that . If they do something and you don't, you can watch that. When a lot of your competitors are all betting their money on the same keywords and you aren't, that's a very strong signal to watch that keyword.

Also, if you take into account that they fax list have been buying it, repeatedly, over time, increasing their positions and increasing their bid, then this is the strongest possible signal. We've taken all of this wisdom, all of this knowledge, that we've learned over the past 10 years, and put it into one report. This is called the Advisor Report. What it does is, it tells you, point-blank, You should buy those keywords. It gives you a list of top keywords that you shouldn't buy, that you should. It even tells you whether or not you should buy the phrase match or the modified broad or just buy the exact one. It tells you these things, it tells you how much traffic you would get and how much you would spend.

He also tells you, You know what? None of your competitors are buying those keywords you are showing up on. You probably have a broad match between them, you should use negative matches. This is a simple report. All you do is enter your domain and it selects the competitors for you. You run the report and then it gives you this advice. It's point and click, super simple. It takes everything that and makes it really easy. Interestingly, it's sort of the same type of thing as deal management tools. If you use Quizzio, or Morin or something like that they will give you some really good advice. For people unfamiliar with the history of the Google API and the Raven Tools thing, Google, in a way, enforces this separation of church and state. [With] lots of fruit at hand, how do you know if what you're doing is actually going to cause long-term damage?